Kai's logo design inspires company rebrand

FPocklington School pupil Kai and director of WCMourth Year pupil Kai Swanborough submitted a new logo design to a company for feedback – and they were so impressed, they used it to rebrand their business.

Kai heard that Whole Crop Marketing (WCM) was looking to redesign its logo and asked them to review his designs as if he were actually pitching for the job. He hoped the exercise would teach him about client liaison and the difficulties of meeting customer demands, all useful experience for his budding online digital design business.

But within weeks, Kai’s suggested logo was resplendent on one of the potato procurement and potato seed supplier’s HGVs, and it will soon be central to its website and promotional material.

WCM, based in Kirkburn, near Driffield, supplies clients across the UK and international markets. The company has been announced as a finalist in the National Potato Industry Awards 2019, so the rebrand will help boost its profile further.

Mark Tomlinson, Managing Director of WCM, said: “It has been a pleasure to work with Kai. He’s a fabulous ambassador for Pocklington School, demonstrating maturity beyond his years and a keen eye for business. It was the quality of his work and his obvious understanding of our ethos which prompted us to adopt his designs.”

WCM arranged for one of its rebranded HGVs to be driven to school so Kai could see his design brought to life. Mr Tomlinson presented him with a MacBook to acknowledge his work and to help him with both his studies and further design opportunities.

Kai said: “I can’t actually explain how much the project means to me; to know my work was used and appreciated makes me so grateful for the opportunity I have received. Just viewing my logo in the real world, on that bold truck was a big enough reward, but then to receive the gift of the MacBook was just the icing on the cake!”

Kai’s design will receive industry-wide exposure in November when it is used to brand WCM’s stand and marketing material at the biennial British Potato Industry Event at the Great Yorkshire Showground, Harrogate.